Search Engine Optimization and Online Visibility
Search Engine Optimization (SEO) involves making enhancements to your website in order to improve its rankings in search engines like Google® or Yahoo!®, which are widely used by consumers looking for specific products and services. The objective of SEO is to get your website ranked high in the natural or “organic” section of search engine results. Since SEO rankings are earned and not bought, a natural search ranking is a sign of credibility to consumers. However, you’ll need to appear high in the natural results, where they are likely to see you. As competition has grown online with each passing year, SEO has become an important contributor to the online success of so many businesses.
Local Search Visibility
Are you wondering how to make it easier for potential customers to find your business or get your business to appear in search engine results for your local area? With Local Search Visibility, we can provide comprehensive information about your business to potential customers, including products and services, brands, hours of operation, special offers and payment types accepted. If your business is not listed in Internet directories or the local results of search engines like Google®, Yahoo!®, Yelp and Bing™, you’re missing out. Online local directories and search engines generate leads for your business via phone calls and visits to your website and business.
You’ve built your website. You’ve spent time using search engine marketing to attract new visitors. Now, how do you keep them coming back and turn them into repeat customers? Email Marketing helps you gather information from visitors and customers so you can send them valuable information about your products and services. Then, when they are ready to buy, you’ll be the first place they look. Most website visitors don’t become customers on the first visit, but if you can keep them interested and engaged, you have a better chance of winning their business in the future.
Understanding how consumers are using your website is the key to managing and improving your website conversion rates. Our web analytics solutions provide our customer’s accurate, insightful and timely intelligence about the effectiveness of their Web efforts, thereby helping them to increase sales, reduce marketing costs and provide a higher level of service to their customers and partners. Find out where your visitors are coming from, what page people are arriving at, how many return visitors your site is receiving, which hours of the day are most active, and much more.